Why is Indian custom designed clothing different than commercial clothing?

Posted by on Mar 3, 2014 in Blog | Comments Off on Why is Indian custom designed clothing different than commercial clothing?

Why is Indian custom designed clothing different than commercial clothing?

According to designer Rin Jajo, Indian couture clothing is not just about stitching customized clothing together. “It is about decades old techniques, embroidery, and craft that is used to make a single garment.”

Every single dress designed at Vastra of Hicksville, Long Island is worked on by a team of over 20 artisans in our unit in New Delhi. The dresses are one of a kind, that would be difficult to replicate. Some dresses can take over 2 months to complete between sourcing all the unique fabrics, designing, crafting, finding the right crystals and putting together all the embroidery. Unlike many other factory-churned out clothing, the dresses at Vastra are keeping the Indian culture alive. Artisans who have learned regional Indian embroidery like Varanasi brocade or zardosi stitch are using these techniques and popularizing them not only in India but also in countries around the world.

At Vastra, we also work with private clients to make Indian clothing that is fit for the wearer only. We dress women in what we believe suits them—not according to simply what’s available. Ready-to-wear lines that you may find in the malls of India are different from the dresses we create. Each dress has it’s own story, it’s own craftsmanship, and you will not find others in New York wearing the same one as you. We also strive to make opulent fashion easily accessible to the client.

One of out finer custom made Indian dresses

One of out finer custom made Indian dresses